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It has never been easier to order products online, try them on at home and return anything that you do not want, knowing that you will receive a full refund. American consumers returned an incredible $428 billion worth of goods in 2020. A quarter of the total return figures came from e-commerce sales, most of which was from apparel retailers. Product returns have long been an acute problem for the booming e-commerce fashion industry. With the growth of online channels and increasingly lenient product return policies, the way consumers interact with retailer brands and make purchasing decisions changed forever. Rails started with a single hat before it grew into a label that offers all the styles you need to go about your day, particularly if you’re off duty.

• Our research shows that 44% of customers are OK with brands using their personal information to